Amazon Smile

If you shop on Amazon you can support Wag as you buy at no cost to you!

By following a few quick steps you can select Wag to benefit from the  AmazonSmile programme.  Amazon Smile will donate 0.5% of the net purchase price (excluding VAT, returns and shipping fees) of your eligible AmazonSmile purchases to Wag.

To use AmazonSmile, simply go to on your web browser or activate AmazonSmile in the Amazon Shopping app by tapping on “AmazonSmile” within the Programmes & Features menu or Settings and follow the on-screen instructions. On your web browser, you can add a bookmark to to make it even easier to return and start your shopping at with AmazonSmile.

AmazonSmile is available for Amazon customers with the latest version of the Amazon Shopping app and you can use the same account on and AmazonSmile. Don’t forget you need the version, Wag don’t feature on the site.

On your first visit to AmazonSmile, you will be prompted to select a charity to receive donations from your future eligible AmazonSmile purchases, and you can select ‘Wag and Company North East Friendship Dogs’.   Amazon stores your selected charity so whenever you shop at or with AmazonSmile activated in the Amazon Shopping app, every eligible purchase you make through AmazonSmile will result in a donation to Wag.

If your workplace uses Amazon Business you can also select to support us through Amazon Smile, with your eligible business purchases supporting our work to #EndLoneliness.