Privacy Notice for donors, supporters and visitors to our website

We respect your privacy and we are committed to protecting your personal data. Please read this privacy policy carefully, as it contains important information on who we are and how and why we collect, store and use your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

This policy applies to individuals whose information we process from time to time, including donors, supporters and visitors to our website.

We collect, use and are responsible for certain personal information about you. When we do so we are subject to data protection legislation (including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018) and we are responsible as the ‘data controller’ of that personal information for the purposes of those laws.

Key terms

Please familiarise yourself with the below terms:

We, us, our, Wag Wag and Company North East Friendship DogsCompany Number: 09734369

Charity Number: 1165847

Our point of contact Diane MortonDirector & Chair of the Trustee Board

Wag & Company, ℅ NWL, French Gardens Industrial Estate, Hexham NE47 4DL

01434 611801

Personal information Any information relating to an identified or identifiable individual
Special category personal information Personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs, trade union membership, data concerning health, sexual orientation, or data relating to criminal offences.

Personal information we collect about you

Depending on our relationship with you, we may collect and use the following personal information about you:

  • your name and contact information, including title, marital status, gender, address, email address, telephone number and company details;
  • your payment card information, bank account details and direct debit information;
  • Gift Aid status;
  • your contact history with us and history of donations/support provided to Wag;
  • photographs; and
  • information about how you use our website, IT, communication and other systems.

This personal information is required to effectively carry out and improve our activities.

How your personal information is collected

We collect most of this personal information directly from you or your organisation in person, by telephone, text, email and/or via our website.


We may also collect information via our website, which uses cookies (small text files that originate from us and are stored on your computer or website server). The cookies do not retrieve information about you that is stored on your hard drive. They help us identify website visitor behaviour and each visitor's particular preferences. The table below explains the cookies we use and why.

Cookie Name Purpose
Google Analytics _utma _utmb _utmc _utmz These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.


Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit To opt out of being tracked by Google Analytics across all websites visit

How and why we use your personal information

We will only use your personal data when the law allows us to do so. Under data protection legislation, we can only use your personal information if we have a lawful basis for doing so.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for Our reasons
Acknowledging and processing donations and pledges of support. To carry out our legitimate charitable activities, including allowing us to help vulnerable people and promote our charitable objectives.
Maintaining a database of donors and supporters. To improve and tailor the promotion of our charitable activities and to determine the effectiveness of our services, promotional campaigns and advertising.
Sending you information about our activities and events by email. With your consent. To let you know why our service is important and what difference we’re making and how your support is helping.
Using your photograph / details of donations and support on public platforms (e.g. our website, social media accounts etc.) With your consent.
Acknowledgement and processing of Gift Aid claims. Legal obligation.
Monitoring the use of our IT systems and who we deal with. Our legitimate interest, being to protect the charity against fraud, money laundering and other risks.


We do not process special category personal information about donors and/or supporters.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Updates and communications

We may only use your personal information to send you updates (e.g. by email) about our activities and events where you have given your consent.

We will always treat your personal information with the utmost respect and never share it with other organisations for marketing purposes.

Where you have given your consent to receiving Wag updates and communications, you always have the right to opt out or update your marketing preferences at any time by:

  • contacting us at; or
  • updating your marketing preferences with us or by using the ‘unsubscribe’ link in our emails.

Third party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their actions or privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Who can access your personal information

We only allow our service providers to handle your personal information where it is necessary and if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on third party data processors to ensure they can only use your personal information to provide services to us and to you.

We may (and only when it is necessary) allow your personal information to be accessed by:

  • our professional advisers including lawyers, bankers, auditors, insurers and accountants who provide consultancy, legal, banking, insurance and accounting services to us; and
  • third party service providers we use e.g. IT providers, website host and developers.

We may also share personal information with HM Revenue & Customs, the Charity Commission and other regulators and authorities who require reporting of processing activities in certain circumstances. We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We do not share your personal data with bodies outside of the European Economic Area.

Where your personal information is held

Information may be held at our offices, on our IT systems or with professional advisers, third party agencies and service providers, as described above (see above: ‘Who can access your personal information’).

How long your personal information will be kept

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Thereafter, we will keep your personal information for as long as is necessary:

  • to respond to any questions, complaints or claims made by you or on your behalf;
  • to show that we treated you fairly; and
  • to keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information. Please contact us if you require more information on how long we retain your information.

When it is no longer necessary to retain your personal information, we will delete or anonymise it.

Your rights

Under data protection legislation, you have the following rights:

Access The right to be provided with a copy of your personal information (the right of access).
Rectification The right to require us to correct any mistakes in your personal information.
To be forgotten The right to require us to delete your personal information - in certain situations.
Restriction of processing The right to require us to restrict processing of your personal information - in certain circumstances, e.g. if you contest the accuracy of the data.
Data portability The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party - in certain situations.
To object The right to object:§  at any time to your personal information being processed for direct marketing; and

§  in certain other situations to our continued processing of your personal information.

Not to be subject to automated individual decision-making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.


In addition to the above rights, you also have the unrestricted right to withdraw consent, that you have previously provided, to our processing of your data at any time. Withdrawing your consent means that we will stop processing the data that you had previously given us consent to use, but this could affect the activity we were undertaking with you. However, in some cases, we may continue to use the data where so permitted by having a legitimate reason for doing so.

If you would like to exercise any of these rights, please:

  • email, call or write to us - see below: ‘How to contact us’;
  • let us have enough information to identify you (e.g. your full name, address and customer or matter reference number);
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
  • let us know what right you want to exercise and the information to which your request relates.

You will not normally have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or apply an extension to the period of time we have to reply if your request is complex. Alternatively, we could refuse to comply with your request in these circumstances.

Keeping your personal information secure

We have put in place appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those employees, volunteers, agents, contractors and other third parties who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

We hope that we can resolve any query or concern you may raise about our use of your information.

Data protection legislation also gives you right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at

Changes to this privacy notice

This privacy notice was published in May 2020.

We may change this privacy notice from time to time. When we do we will inform you via our website or other means of contact such as email.

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

Our contact details are shown below:

Our contact details
Diane MortonDirector & Chair of the Trustee Board

Wag & Company, ℅ NWL, French Gardens Industrial Estate, Hexham NE47 4DL

01434 611801